Brandon J. Martínez is a third year doctoral student in Spanish Linguistics.
A native New Mexican, he graduated from the University of New Mexico with an MA in Linguistics (2021), and a BA in Linguistics & Languages (2017). His primary research interest is the study of Traditional New Mexican Spanish and other Borderlands dialects, taking perspectives from sociocultural linguistics, and informed by usage-based and translanguaging theories, critical discourse analysis, Marxism, and Chicano studies.
His current solo projects include (1) documenting sociolinguistic variation in New Mexico, (2) the semiotic performance and sociolinguistic ideologies involved in the persona construction of cholas on YouTube, and (3) exploring gender subversion in Chicana rapper Snow Tha Product's song lyrics through a CDA lens.